CRM Implementation

Deep Dive of Sales Console in the SugarCRM Platform

Deep Dive of Sales Console in the SugarCRM Platform

The subscription based business model charges customers a recurring fee typically monthly or yearly to access a product or service. Subscription revenue model helps organizations to capitalize on the compounding value of customer relationships, Meanings As long as they continually see the value of the product/service, they will continue to pay for it. So it

What is Marketing Automation ?

What is Marketing Automation ?

Marketing Automation is all about using software to automate many of the online marketing activities to give a well defined customer experience for the prospective customers and exiting customers. There are many marketing activities that are repetitive in nature like email marketing, social media posting, social media campaigns etc. that can be automated using the

What is QRC (Query – Request – Complaint)  in Customer Experience (CX) / Customer Service Language?

What is QRC (Query – Request – Complaint) in Customer Experience (CX) / Customer Service Language?

Definition of QRC QRC stands for Query Request Complaint. It is a mechanism used to categorize incoming customer interaction into these 3 different categories. Any brand or company can organize their incoming customer interactions into QRC, but it is predominantly used in BFSI sector companies like Banks, Insurance Companies, Loan Companies etc. The reason being

Using SugarCRM for Sales Pipeline Management and Forecasting – CRM Implementation Simplified

Using SugarCRM for Sales Pipeline Management and Forecasting – CRM Implementation Simplified

Most of the sales teams and company management talks about Sales Pipeline and Forecasting. Both are some how related. Sales Pipeline is an indicator of the current and upcoming deals and gives the health of the company in terms of getting new orders. It gives an idea of what all deals might come up, thus

SugarCRM vs Salesforce CRM comparison with facts, differences and reasons – Nov 2023

SugarCRM vs Salesforce CRM comparison with facts, differences and reasons – Nov 2023

This is comprehensive comparison of the leading crm platform SugarCRM with Salesforce CRM

Using SugarCRM as Case Management System / Support Ticketing System / Trouble Ticketing System

Using SugarCRM as Case Management System / Support Ticketing System / Trouble Ticketing System

SugarCRM comes with many customer support automation features. Customer Support or Service teams use multiple terminology for this activity. Whenever a customer encounters any trouble or issue with the product or service, they would like to report to the company that has provided the product or service.  Some companies call the reported complain as cases

Budgeting for an “onsite” OR “private cloud” SugarCRM Deployment

Budgeting for an “onsite” OR “private cloud” SugarCRM Deployment

There are times when some companies take the decision of going for an onsite SugarCRM deployment or a private cloud SugarCRM deployment. The reasons for this choice could be for – Corporate Policy of keeping all the customer data inside particular premises.

Why Do you Need a Portal

Why Do you Need a Portal

The way the entire business community functions has changed drastically with improvements in smart phones and tabs. It has given professionals the freedom to work from anywhere and anytime, however the amount of information and mails that they have to manage has increased multi-fold.

Business Needs and User Adoption – A subtle truth for CRM Implementation

Business Needs and User Adoption – A subtle truth for CRM Implementation

We have implemented CRM for quite sometime now in multiple industries. As part of these implementations, we have interacted with lots of people, ranging from executive management, IT and Business Users. Generally, it is the executive management or senior executives that initiates the requirement for CRM implementation Some of those needs that usually triggers a

Implementing CRM – Is there Value Addition ?

Implementing CRM – Is there Value Addition ?

I have been with one of our prospective customers from an SMB, and he has been running the organization for the last 20 years and wants to move ahead with implementing CRM. Earlier too, he tried CRM implementation but did not succeed due to whatever genuine reasons he had. I started talking to him and