Tag: Implementing CRM

Planning for your CRM Implementation

Planning for your CRM Implementation

For an organization, implementing a CRM is like buying a software product and using it. But implementing CRM is a change management initiative that needs to be driven from the top to level 5. Most of the change initiatives have to be planned well, resourced well and the change needs to be trained and marketed

Implementing CRM – Is there Value Addition ?

Implementing CRM – Is there Value Addition ?

I have been with one of our prospective customers from an SMB, and he has been running the organization for the last 20 years and wants to move ahead with implementing CRM. Earlier too, he tried CRM implementation but did not succeed due to whatever genuine reasons he had. I started talking to him and