Marketing Automation with Mautic
Mautic helps build marketing campaigns with easy to use platform that is intuitive and easy to learn. Once campaigns are created they can be made into a workflow for automating all the future interactions based on the use reaction. Mautic helps organisations personalize and automate their entire digital experience. Track Sessions across all digital properties like websites, SaaS applications and mobile applications. Leverate dynamic content by publishing it anywhere across all digital platforms. Score leads in your CRM based on the user activity throughout the customer journey across all the digital properties. Use cross channel communication like Email, SMS, social and mobile alerts. Integrate with tools that are third party as well as home grown for seemless experience.
Monitor Your Websites
Sugar Account Management capabilities provide a single view of customers across products, geographies, account, and status. In one single page, users see not only account information, but all associated sales opportunities, contacts, activities, history, cases and quotes. Account management gives your organization the ability to build tighter, more profitable relationships by understanding the status of each account.
Integrate with Social Media
Mautic includes default integrations with social media areas like Facebook, Twitter, LinkedIn, Instagram etc. These help in identifying the contacts and clicks that come from that social media platform.
Third Party Integrations with Open API
Open source marketing automation platform Mautic includes RESTful API integration plugins to integrate with third party applications.
Points and Lead Scoring
Mautic marketing automation solution allows you to create lead grading and scoring framework. Lead scoring allows you to concentrate on the most promising prospects and improve lead conversion rates across the sales team.
Mautic’s campaign management and drip program creation eco system is flexible and easy to use. Create a campaign and define the actions and events your contacts follow. You can automate the process of connecting with contacts and nurturing them during the sales process.
Send personalised email campaigns to prospective customers and other segmented lists. Mautic comes with mass emailing capabilities with no sending limits depending on your overall subscription. Integrate with third party emailing capabilities for sending emails or CRMs for pulling targets. Mautic’s session tracking eco system helps in tracking the URL clicks, website browsing and send followup emails based on user decisions.
Web To Lead Forms
Forms are primary means to convert an anonymous visitor to a known visitor. With Mautic you can design valuable forms for your campaign to collect information. Build segments and give selected content to website visitors and progressively profile him with these forms. Mautic’s highly customisable form builder helps in creating forms easily by a non technical marketing team members.
Mautic Landing page eco system helps in creating landing pages for each campaign and its user decision based campaigns. The Drag and Drop landing page eco system
Account Based Marketing
Mautic has mechanism to keep the company and contact information connected for all interaction tracking. If more contacts from the same company are accessing the website and assets, the lead scoring mechanism can be enabled at account level to convert the prospect effectively into a sale. The personalised content for contacts can be customised based on the overall account level contact activity rather than the individual activity.
One of the key feature for marketing automation is progressive profiling. Mautic can be configured to capture incremental profile information by facilitating incremental access to content assets. As the user keeps requesting more and more information, an incremental profile field is asked. So instead of asking the prospect 10 fiends in one shot, they are asked multiple times in one or two fields for each request.
The data gathered from Mautic is available in reports format. Mautic comes with standard reports and also additional reports can be created by customisation. Detailed feedback through reports helps improving campaign effectiveness.