Streamline Event Management and Boost Participation with Bhea's Customized SugarCRM Solution
Unlock Success in Event Management with Bhea’s Tailored SugarCRM Solution
An Event Management company has two responsibilities, one to ensure the Event is operationally conducted well and the second and most important thing bring participation to the minimum expectation level. The second requires comprehensive marketing and sales process that is designed to start much earlier than the Event Date. As the Event start date is approaching there should be more focus on the execution of the event rather than trying to get the minimum required participants.
Bhea’s CRM Solution that is build on SugarCRM platform ensures that SugarCRM is optimised for Event Management companies. The custom modules developed ensure SugarCRM is fit for your business.
Sponsorships and Sales Opportunity Management
On one side Events gets some of the money from participants there is a better chance of getting money from sponsorships. But these sponsorships must be sold by sales people to interested corporations and this requires good life cycle management. SugarCRM’s custom module ‘Sponsorships” captures all the information about the different types of sponsorships available for the event and the benefits that the customer receives for each sponsorship. This includes the free participants they get for each of the sponsorship. Once sponsorships are defined, sales team can campaign for the corporates and maintain this information in SugarCRM’s standard Opportunity module.
Many other features that are custom developed for Event Management industry helps you to kick start your CRM implementation. Contact Bhea to ensure one of our CRM Implementation specialist gets in touch with you and demonstrate some of the key features of CRM solution for Event Management industry.