Sales Force Automation
SugarCRM is majorly used for Marketing Automation, Sales Force Automation and Customer Support Automation. SugarCRM provides modules that are used for leads management, accounts management.
Sugar closes the loop between marketing and sales. Create, execute and track campaigns across multiple channels with the campaign wizard. Develop compelling email marketing programs.
Underlying marketing, sales and support activities, Sugar Collaboration provides capabilities to manage email within Sugar while integrating with Sugar while integrating with Microsoft Outlook, schedule and track activities,manage projects, and work in offline or mobile settings.
Customer Support Automation
Acquiring new customers is much more expensive than selling to existing ones. With Sugar customer support, companies have the confidence that customer cases will be handled quickly and effectively.
Most of the websites are typically designed for one way communication, i.e., from the company to the users. However, Portal facilitates two way communications where even a user can communicate back with the company.
Any company that is using CRM, needs it to be integrated with their external systems and internal systems. SugarCRM has many standard integrations developed by product companies and third party solution providers.