SugarCRM, the world’s fastest-growing customer relationship management (CRM) company, announced today that the company was named a leader in The Forrester Wave : CRM Suites for Midsize Organizations, Q3 2012 report, published by Forrester Research, Inc. on July 10, 2012. Forrester noted SugarCRM’s offering for its strong usability, as well as strong mobile support, and strong overall sales functionality.

Key strengths of the SugarCRM Enterprise Edition include low application and implementation costs and strong internationalization support, usability, and sales functionality. Compared with other CRM vendors, SugarCRM offers sound support for mobile CRM, said William Band, vice president, principal analyst serving application development and delivery professionals and author of the July 10th report.

In evaluating solutions for midsize organizations, Forrester looked for offerings that qualified as: a multi-functional CRM application suite, a solution suitable for large organizations with complex requirements, a solution targeted to multiple industries, a high ROI, and a solution suitable to midsize organizations.

Unlike traditional CRM software that is focused on monitoring and managing, SugarCRM is dedicated to enabling everyone in the business who interacts with customers to be more productive, efficient, and ultimately, successful, said Lila Tretikov, SugarCRM’s Chief Product Officer. SugarCRM continues to work with its broad partner and customer base on a uniquely collaborative approach to CRM. Our successful crowd-sourced approach ensures that SugarCRM leads the market in delivering a solution that is designed for real CRM users and is tightly aligned with their needs. We believe that our leadership position in The Forrester Wave report is a proof-point of the strength of our solution innovation and our ongoing customer success.

About SugarCRM – SugarCRM empowers all professionals to better serve their customers. As the world’s fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than 11 million times and currently serve over 1,000,000 end users. Over 7,000 organizations have chosen SugarCRM’s On-Site and Cloud Computing services over proprietary alternatives

Source : Equities