SugarCRM the world’s fastest-growing customer relationship management (CRM) company, today announced that its customers will take the stage at SugarCon 2012 (April 23-26, 2012), highlighting the ways CRM has transformed their organizations. SugarCon attendees will discover how CRM can do much more than simply track customer relationships – for instance, customer speakers will explain how SugarCRM’s flexibility has helped them engage with customers via social media, and take advantage of mobile CRM.

Here are just two of the customer sessions taking place during SugarCon 2012:

Social CRM and Facebook Go to College

In 2006, Hillel: The Foundation for Jewish Campus Life, unveiled a five-year plan to double the number of Jewish students who are involved in Jewish life and who have meaningful Jewish experiences. Using SugarCRM’s flexible architecture, with customizations by channel partner, ATCORE Systems, Hillel has been able to increase engagement tracking by more than 1,000 percent. Hillel and ATCORE will explain how Hillel has integrated its engagement tracking system with Facebook, allowing users to enter information in their CRM system anywhere and anytime.

Speakers: Matthew Braman, CIO, Hillel, and Steve Kasinetz, CTO, ATCORE Systems

Using Mobile CRM to Drive Sales, Operations, and User Acceptance

USAFact will explain how implementing a mobile solution with SugarCRM and channel partner, Epicom, strategically complimented sales incentive and SugarCRM user adoption successes. As USAFact discovered, fast access to data in a CRM system not only helps close business, but also makes customer relationships stronger. Davidson will also share how mobile CRM is now one of many tools used to ensure a streamlined, comprehensive operational and sales solution, allowing any business to create a highly customer-driven environment on the go, dramatically improving productivity.

Speaker: Matt Davidson, CEO, USAFact and Bill Harrison, CEO and founder, Epicom

Other customers who will be sharing their success stories at SugarCon include Aspen Heights, BACO Realty – Security Public Storage, Otterbox, and Trans – Tasman Business Circle.

More About SugarCon 2012

SugarCon 2012’s theme is “Explore the Possibilities of CRM,” inspiring attendees to dig deeper into the CRM discipline. In keeping with SugarCRM’s open approach to business, the CRM community, not SugarCRM, built the conference schedule based on attendee suggestions and online voting. The event will offer eight tracks with more than 80 breakout sessions, providing plenty of opportunities for networking.

About SugarCRM

SugarCRM makes CRM simple. As the world’s fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than ten million times and currently serve over 1,000,000 end users in 192 countries. Over 7,000 organizations have chosen SugarCRM’s On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld and Customer Interaction Solutions.

Source :Yahoo Finance