RESEARCH NOTE: CRM PAYS BACK $5.6 FOR EVERY DOLLAR SPENT
- November 30, 2014
- Posted by: Ram Kumar LK
- Category: Uncategorized
Companies continue to invest in Customer Relationship Management(CRM) to reduce costs and increase revenues − and with good reason. Analysis of recent Nucleus CRM case studies shows that for every dollar a company spends on CRM, it gets back an average of $5.6.