Tag: Customer Relationship Management

What is CRM ? Customer Relationship Management Refreshed !

What is CRM ? Customer Relationship Management Refreshed !

CRM literally expands to Customer Relationship Management. But  for a typical professional who wants to implement CRM, it has more meanings than simple expansion. CRM is constantly changing its definition. A few years back and for few industries, CRM means Customer Support Automation. And sometimes CRM is taken as “Sales Force Automation”. But in today’s world, when

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Implementing CRM – Is there Value Addition ?

Implementing CRM – Is there Value Addition ?

I have been with one of our prospective customers from an SMB, and he has been running the organization for the last 20 years and wants to move ahead with implementing CRM. Earlier too, he tried CRM implementation but did not succeed due to whatever genuine reasons he had. I started talking to him and

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