Tag: CRM

Planning for your CRM Implementation

Planning for your CRM Implementation

For an organization, implementing a CRM is like buying a software product and using it. But implementing CRM is a change management initiative that needs to be driven from the top to level 5. Most of the change initiatives have to be planned well, resourced well and the change needs to be trained and marketed

What is CRM ? Customer Relationship Management Refreshed !

What is CRM ? Customer Relationship Management Refreshed !

CRM literally expands to Customer Relationship Management. But  for a typical professional who wants to implement CRM, it has more meanings than simple expansion. CRM is constantly changing its definition. A few years back and for few industries, CRM means Customer Support Automation. And sometimes CRM is taken as “Sales Force Automation”. But in today’s world, when

Why Implementing CRM is essential to  the manufacturing industry

Why Implementing CRM is essential to  the manufacturing industry

Manufacturing companies can benefit a lot by implementing CRM for their sales and support team. It can help them in improving their productivity.

Using SugarCRM as Case Management System / Support Ticketing System / Trouble Ticketing System

Using SugarCRM as Case Management System / Support Ticketing System / Trouble Ticketing System

SugarCRM comes with many customer support automation features. Customer Support or Service teams use multiple terminology for this activity. Whenever a customer encounters any trouble or issue with the product or service, they would like to report to the company that has provided the product or service.  Some companies call the reported complain as cases

Budgeting for an “onsite” OR “private cloud” SugarCRM Deployment

Budgeting for an “onsite” OR “private cloud” SugarCRM Deployment

There are times when some companies take the decision of going for an onsite SugarCRM deployment or a private cloud SugarCRM deployment. The reasons for this choice could be for – Corporate Policy of keeping all the customer data inside particular premises.

Business Needs and User Adoption – A subtle truth for CRM Implementation

Business Needs and User Adoption – A subtle truth for CRM Implementation

We have implemented CRM for quite sometime now in multiple industries. As part of these implementations, we have interacted with lots of people, ranging from executive management, IT and Business Users. Generally, it is the executive management or senior executives that initiates the requirement for CRM implementation Some of those needs that usually triggers a

Implementing CRM – Is there Value Addition ?

Implementing CRM – Is there Value Addition ?

I have been with one of our prospective customers from an SMB, and he has been running the organization for the last 20 years and wants to move ahead with implementing CRM. Earlier too, he tried CRM implementation but did not succeed due to whatever genuine reasons he had. I started talking to him and